Mobile commerce in France - statistics & facts

Mobile commerce (including smartphones and tablet devices) made up 38 percent of the total e-commerce turnover in France in 2019. The mobility element is effective for shopping comfortably from home. In 2018, even though purchases made on computers were in the lead, smartphones and tablets have proven to be lucrative. Today, mobile shopping is becoming more popular, as evidenced by the high share of e-buyers, as well as the almost constant increase in the weight of m-commerce. M-commerce activities in terms of mobile customer were expected to grow up to 34 million users in 2020.

Mobile equipment and online shopping

Obviously, online sales could not have had such a significant growth without the wide adoption of mobile devices such as smartphones and tablets, but also voice assistants. In 2019, mostly young people aged 18 to 39 owned a smartphone. In contrast, even though the general tablet adoption rate was lower than for other devices, more people aged 25 to 59 had one. As French consumers started to explore various possibilities in terms of shopping, an omnichannel shopping experience has formed, lifting the earlier limits of time and space. Thus, mobile phones are not only used to make actual purchases, but also to compare the price on other platforms, which emphasizes the need for user-friendly websites. With the health crisis leading to a lockdown in France in 2020, mobile phone purchases slightly increased for mass and fashion retailers, with most people carrying out purchases between three and nine pm, and preferraby from the living room (or the toilet, for 13 percent of the French population).

Mobile payment methods

Whether via PC or smartphone, most French e-buyers used apps and their browser for shopping splurges. Many applications propose a variety of payment options such as mobile wallets (Apple or Google pay) or peer-to-peer payment options like Paypal, for which French consumers were willing to transfer up to 100 euros in 2018. With sanitary restrictions, the mobile phone is increasingly a source of offline payment, as contactless payments have made their way into the competitive cashless market, with the most popular supplier being Apple Pay. However as 41 percent of the population is still reluctant in their wish to pay with their smartphones, about 20 percent would like to pay with it in every situation.

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile commerce in France" and take you straight to the corresponding statistics.

Mobile devices equipment

Digital purchases through mobile devices

Consumer preferences

Mobile payments

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Mobile commerce in France".

Mobile e-commerce in France

Dossier on the topic

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Mobile commerce in France - statistics & facts

Mobile commerce (including smartphones and tablet devices) made up 38 percent of the total e-commerce turnover in France in 2019. The mobility element is effective for shopping comfortably from home. In 2018, even though purchases made on computers were in the lead, smartphones and tablets have proven to be lucrative. Today, mobile shopping is becoming more popular, as evidenced by the high share of e-buyers, as well as the almost constant increase in the weight of m-commerce. M-commerce activities in terms of mobile customer were expected to grow up to 34 million users in 2020.

Mobile equipment and online shopping

Obviously, online sales could not have had such a significant growth without the wide adoption of mobile devices such as smartphones and tablets, but also voice assistants. In 2019, mostly young people aged 18 to 39 owned a smartphone. In contrast, even though the general tablet adoption rate was lower than for other devices, more people aged 25 to 59 had one. As French consumers started to explore various possibilities in terms of shopping, an omnichannel shopping experience has formed, lifting the earlier limits of time and space. Thus, mobile phones are not only used to make actual purchases, but also to compare the price on other platforms, which emphasizes the need for user-friendly websites. With the health crisis leading to a lockdown in France in 2020, mobile phone purchases slightly increased for mass and fashion retailers, with most people carrying out purchases between three and nine pm, and preferraby from the living room (or the toilet, for 13 percent of the French population).

Mobile payment methods

Whether via PC or smartphone, most French e-buyers used apps and their browser for shopping splurges. Many applications propose a variety of payment options such as mobile wallets (Apple or Google pay) or peer-to-peer payment options like Paypal, for which French consumers were willing to transfer up to 100 euros in 2018. With sanitary restrictions, the mobile phone is increasingly a source of offline payment, as contactless payments have made their way into the competitive cashless market, with the most popular supplier being Apple Pay. However as 41 percent of the population is still reluctant in their wish to pay with their smartphones, about 20 percent would like to pay with it in every situation.

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