Mobile commerce in France - statistics & facts

Mobile commerce (including smartphones and tablet devices) made up 38 percent of the total e-commerce turnover in France in 2019. The mobility element is effective for shopping comfortably from home. As French consumers started to explore various possibilities in terms of shopping, an omni-channel shopping experience has formed, lifting the earlier limits of time and space. In 2018, even though purchases made on computers were in the lead, smartphones and tablets have proven to be lucrative. Today, mobile shopping is becoming more popular, as evidenced by the high share of e-buyers, as well as the almost constant increase in the weight of m-commerce. M-commerce activities in terms of customer expenditure were expected to generate 34 million euros in 2020.

Obviously, online sales could not have had such a significant growth without the wide adoption of mobile devices such as smartphones and tablets, but also voice assistants. In 2019, mostly young people aged 18 to 39 owned a smartphone. In contrast, even though the general tablet adoption rate was lower than for other devices, more people aged 25 to 59 had one. Mobile phones are not only used to make actual purchases, but also to find out information about a product or service before buying (online or in a physical store), which emphasizes the need for user-friendly websites.

If France is behind compared to Ireland or Norway in terms of company online sales revenue, the French market remains buoyant, with an average mobile device transaction value of 101 to 300 euros every month in 2018. Certain sectors benefit more, notably the online fashion market, with Veepee being the biggest winner, and then electronics and media.

Wether via PC or smartphone, most French e-buyers used apps and their browser for shopping splurges. Many applications propose a variety of payment options such as mobile wallets (Apple or Google pay) or peer-to-peer payment options like Paypal, for which French consumers were willing to transfer up to 100 euros in 2018. From a consumer perspective, mostly young people (Generation Z or millennials) were adept at using Paypal in 2018.

Interesting statistics

In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Mobile commerce in France".

Mobile e-commerce in France

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Important key figures

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E-commerce and m-commerce

Mobile devices equipment

Digital purchases through mobile devices

Mobile payments

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