COVID-19: online footwear order value Brazil 2020

Between March 1 and June 20 of 2020, the average ticket value of online footwear orders in Brazil amounted to approximately 176 Brazilian reals, or around 33.2 U.S. dollars at the exchange rates of that last day. During the depicted period, the highest receipt value for e-commerce orders of shoes was recorded between April 26 and May 9 of that year, with an average price of over 194 Brazilian reals. During those two weeks, the number of online shoe shopping orders skyrocketed in Brazil.

Average ticket value of online footwear orders during the coronavirus (COVID-19) outbreak in Brazil from March 1 to June 20, 2020 (in Brazilian reals)

Characteristic	Average ticket value in Brazilian reals
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Release date

June 2020

More information

Region

Brazil

Survey time period

March 1 to June 20, 2020

Number of respondents

>50 million orders*

Supplementary notes

* Total number of online orders classified in 16 product categories. The source does not provide the exact number of footwear orders.
The study was based on data from 4,000 online shops in Brazil.
Values have been rounded.

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