Offline or online shopping preference for travel and software products in France 2019
With a growing digitization, French consumers, were almost equally prone to shop online and offline in 2019. However, there were some product categories for which consumers preferred to shop from a distance rather than visit a physical shop. Thus, for travel and tourism products, 71 percent of consumers were in favor of buying them online. For software products, the online preference had reached 67 percent.
