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Leading drivers for online fashion purchase in Spain 2020

Published by Statista Research Department, Jul 4, 2022
A 2020 survey found that the main driver for buying fashion online in Spain is free shipping, cited by 6 out of 10 respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was product quality, relevant to 58 percent of respondents. Meanwhile, 44 percent cited ease of return as a motivation for purchasing through this channel.

Leading drivers for buying fashion online in Spain in 2020

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Release date

March 2021

Region

Spain

Survey time period

December 2020

Number of respondents

710 respondents

Age group

18 years and older

Special properties

residing mainly in Madrid, Andalusia, Catalonia and the Valencian Community

Method of interview

Online survey

Open this statistic in...
Spanish
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