Main drivers for online fashion purchase in Spain 2021

Published by Statista Research Department, May 11, 2023
A 2021 survey found that the main driver for buying fashion online in Spain is free shipping, cited by nearly 56 percent of respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was product quality, relevant to more than half of those surveyed. Meanwhile, approximately 46 percent cited ease of return as a motivation for purchasing through this channel.

Leading drivers for buying fashion online in Spain in 2021

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Sources

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Release date

March 2022

Region

Spain

Survey time period

2021

Age group

18 years and older

Special properties

residing mainly in Madrid, Andalusia, Catalonia and the Valencian Community

Method of interview

Online survey

Supplementary notes

The source does not provide the number of people surveyed.

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