A 2020 survey found that the main driver for buying fashion online in Spain is free shipping, cited by 6 out of 10 respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was product quality, relevant to 58 percent of respondents. Meanwhile, 44 percent cited ease of return as a motivation for purchasing through this channel.
Leading drivers for buying fashion online in Spain in 2020
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Confianza Online . (March 15, 2021). Leading drivers for buying fashion online in Spain in 2020 [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1112840/drivers-to-buy-fashion-online-spain/
Confianza Online . "Leading drivers for buying fashion online in Spain in 2020." Chart. March 15, 2021. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1112840/drivers-to-buy-fashion-online-spain/
Confianza Online . (2021). Leading drivers for buying fashion online in Spain in 2020. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1112840/drivers-to-buy-fashion-online-spain/
Confianza Online . "Leading Drivers for Buying Fashion Online in Spain in 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1112840/drivers-to-buy-fashion-online-spain/
Confianza Online , Leading drivers for buying fashion online in Spain in 2020 Statista, https://www.statista.com/statistics/1112840/drivers-to-buy-fashion-online-spain/ (last visited July 04, 2022)