
Main drivers for online fashion purchase in Spain 2021
A 2021 survey found that the main driver for buying fashion online in Spain is free shipping, cited by nearly 56 percent of respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was product quality, relevant to more than half of those surveyed. Meanwhile, approximately 46 percent cited ease of return as a motivation for purchasing through this channel.