Of the brands owned by the Inditex Group, the fashion retailer Zara is the most popular on social networks worldwide, with almost 143 million followers in 2023. Bershka ranked second, with 33 million subscribers across the brand's different social media platforms.
Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand
(in millions)
Includes followers on Instagram, Facebook, Twitter, WeChat, Weitao, and others. In 2022 Uterqüe was integrated into Massimo Dutti. Figures have been rounded.
2023 figures were only provided to one decimal place.
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Inditex. (March 13, 2024). Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. "Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions)." Chart. March 13, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. (2024). Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. "Number of Social Media Followers of Inditex Group Worldwide from 2018 to 2023, by Brand (in Millions)." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex, Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions) Statista, https://www.statista.com/statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/ (last visited October 31, 2024)
Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions) [Graph], Inditex, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/