Number of Inditex Group social media followers worldwide 2018-2021, by brand
Of the brands owned by the Inditex Group, the fashion retailer Zara is the most popular on social networks worldwide, with more than 116 million followers in 2021. With roughly nine million more followers than in the previous year, Bershka ranked second, with 23.3 million subscribers across the brand's different social media platforms.
