Share of online fashion shoppers in Spain 2012-2023
Fashion e-commerce has been growing steadily in Spain, with an increasing number of people opting to go on the internet to buy an item of clothing or a pair of shoes. In 2023, almost half (48 percent) of the Spanish population said they had bought fashion-related items online. That is up one percentage point from the previous year, marking it the highest rate of online fashion penetration in the country to date.
