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Topics of presidential campaign FB and IG ads in the U.S. 2020, by candidate

According to a study from 2020 on Instagram (IG) and Facebook (FB) advertising by the presidential election campaigns, the Republican presidential candidate Trump spent 6.8 million U.S. dollars on ads covering the topic of governance between June and early November. His running mate Mike Pence spent another 1.19 million U.S. dollars on IG and FB ads covering the same topic. The Democratic candidate Biden, on the other hand, focused his IG and FB ad spending on social and cultural topics, with a 3.69 million-dollar ad spend, while his running mate Kamala Harris spent 270 thousand U.S. dollars on social media ads on that topic.

Presidential campaign advertising spending on selected topics on Facebook (FB) and Instagram (IG) in the United States as of November 2020, by candidate

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Release date

November 2020


United States

Survey time period

June 1 to November 2, 2020

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Statistics on "Political advertising in the U.S."

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