Colombia: main e-shopping platforms and apps

According to a survey conducted in December 2021, Mercado Libre was the most popular online shopping store in Colombia, used by more than a third (35 percent) of respondents. Meanwhile, nearly ten percent of participants reported having shopped in the last quarter of the year on the Chilean-born e-commerce platform Linio. Next in line are OLX and Dafiti, used by 8.2 percent and 7.5 percent of respondents, respectively.

Most popular online shopping platforms and applications in Colombia in 2021

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

Colombia

Survey time period

December 2021

Number of respondents

2,221 respondents

Special properties

used in the last three months

Method of interview

Online survey

Supplementary notes

To the question: "In which of the following stores have you shopped online in the last 3 months?" ("¿En cuál de las siguientes tiendas has comprado por internet en los últimos 3 meses?")

The source does not specify the age of respondents. The release date given is the last access.

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