Attitude on in-game billing among teenagers Japan 2022, by gender
According to a survey conducted in Japan in July 2022, more than 19 percent of male respondents aged 15 to 19 years old were spending money on in-game item purchases or gacha mechanics. The share was more than 11 percent higher than the one observed in the case of female respondents. Gacha mechanics in video games operate similar to capsule-toy vending machines by enabling users to receive random game content, such as items or characters, in exchange for a real or virtual currency.
