Netherlands: change in online buying after COVID-19 2020

Once 2020's coronavirus pandemic has subsided, online purchases for alcholic beverages by consumers in the Netherlands is expected to grow by just over ten percent. This is a considerable increase compared to the pre-COVID-19 days. Online purchasing is projected to increase for strongly for categories, such as personal-care products and non-food child products, while fitness & wellness was the only category expected to decline after the pandemic is over.

Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category

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Release date

June 2020

More information

Region

Netherlands

Survey time period

June 18 to 21, 2020

Number of respondents

604 respondents

Age group

18 years and older

Special properties

Pulse survey

Supplementary notes

The first question was phrased by the source as follows: "Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?"
The follow-up question was phrased this way: "Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?"

The results have been weighted to represent the country's entire population.

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