According to a survey conducted by Rakuten Insight, around 58 percent of respondents stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020
Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
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Rakuten Insight. (June 11, 2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020 [Graph]. In Statista. Retrieved January 19, 2022, from https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight. "Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020." Chart. June 11, 2020. Statista. Accessed January 19, 2022. https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight. (2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020. Statista. Statista Inc.. Accessed: January 19, 2022. https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight. "Items Increasingly Purchased among Consumers during Covid-19 Pandemic Compared to before in South Korea as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight, Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020 Statista, https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/ (last visited January 19, 2022)
