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Reasons for online shopping decrease COVID-19 pandemic South Korea 2020, by gender

According to a survey conducted by Rakuten Insight, around 61.5 percent of female respondents stated that their online purchases decreased during the COVID-19 pandemic because they have been affected by the economic impact of the COVID-19 pandemic and tried to reduce unnecessary expense. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.

Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

318 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)"

The survey was conducted among 148 female and 170 male South Koreans.

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