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Leading uses of online travel agencies China 2020

Published by Agne Blazyte, Jan 27, 2022
According to a survey by Rakuten Insight on the usage of online travel agencies in China conducted in November 2020, 81 percent of the respondents stated booking accomodation as their main reason for using an online travel agent. Most of the respondents booked their accomodation only several days or weeks before the trip.

Leading purposes for using online travel agencies in China as of November 2020

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In cooperation with
Rakuten Insight
Release date

January 2021

Region

China

Survey time period

November 12 to 30, 2020

Number of respondents

843 respondents

Age group

16 years and older

Special properties

among Chinese respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "What did you use an online travel agency for? (choose all answers that apply)."

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