According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 44 percent of respondents in China stated that they have used an online travel agency. The most popular online travel agencies in China were Ctrip (Trip.com), Fliggy, and Qunar.
Online travel agency usage in China as of June 2023
Characteristic
Share of respondents
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Rakuten Insight. (August 2, 2023). Online travel agency usage in China as of June 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1201696/china-online-travel-agency-usage/
Rakuten Insight. "Online travel agency usage in China as of June 2023." Chart. August 2, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1201696/china-online-travel-agency-usage/
Rakuten Insight. (2023). Online travel agency usage in China as of June 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1201696/china-online-travel-agency-usage/
Rakuten Insight. "Online Travel Agency Usage in China as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201696/china-online-travel-agency-usage/
Rakuten Insight, Online travel agency usage in China as of June 2023 Statista, https://www.statista.com/statistics/1201696/china-online-travel-agency-usage/ (last visited September 01, 2024)
Online travel agency usage in China as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201696/china-online-travel-agency-usage/