Leading travel destination and accommodation websites in the United States in November 2016, based on market share of visits

U.S. market share of leading travel websites 2016 This statistic gives information on the U.S. market share of leading travel destination and accommodation websites in November 2016, based on percentage of visits. During this period of time, it was found that 13.4 percent of all visits were directed to market leader TripAdvisor. The travel website's 2016 revenue amounted to 1.48 billion U.S. dollars. As of 2016, U.S. customers were generally satisfied with travel websites, which generated a 79 point rating on the ACSI index scale.
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Percentage of visits
TripAdvisor13.4%
Hotels.com3.9%
Marriott International3.7%
Booking.com3.6%
AirBnB3.5%
Vacation Rentals by Owner2.4%
Hilton Hotels Online2.2%
Travel Channel2.1%
IHG2%
National Park Service1.8%
Percentage of visits
TripAdvisor13.4%
Hotels.com3.9%
Marriott International3.7%
Booking.com3.6%
AirBnB3.5%
Vacation Rentals by Owner2.4%
Hilton Hotels Online2.2%
Travel Channel2.1%
IHG2%
National Park Service1.8%
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This statistic gives information on the U.S. market share of leading travel destination and accommodation websites in November 2016, based on percentage of visits. During this period of time, it was found that 13.4 percent of all visits were directed to market leader TripAdvisor. The travel website's 2016 revenue amounted to 1.48 billion U.S. dollars. As of 2016, U.S. customers were generally satisfied with travel websites, which generated a 79 point rating on the ACSI index scale.
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Release date
December 2016
Region
United States
Survey time period
November 2016
Special properties
multi-platform PC and mobile combined, excluding in-app
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