U.S. market share of leading travel websites 2016

This statistic gives information on the U.S. market share of leading travel destination and accommodation websites in November 2016, based on percentage of visits. During this period of time, it was found that 13.4 percent of all visits were directed to market leader TripAdvisor. The travel website's 2016 revenue amounted to 1.48 billion U.S. dollars. As of 2016, U.S. customers were generally satisfied with travel websites, which generated a 79 point rating on the ACSI index scale.

Leading travel destination and accommodation websites in the United States in November 2016, based on market share of visits

Percentage of visits
TripAdvisor13.4%
Hotels.com3.9%
Marriott International3.7%
Booking.com3.6%
AirBnB3.5%
Vacation Rentals by Owner2.4%
Hilton Hotels Online2.2%
Travel Channel2.1%
IHG2%
National Park Service1.8%
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Sources

Release date

December 2016

Region

United States

Survey time period

November 2016

Special properties

multi-platform PC and mobile combined, excluding in-app

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Statistics on "Expedia Inc. "

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