Netherlands: bol.com customers 2020-2021

In September of 2021, bol.com, a popular Dutch e-commerce platform, counted just under ten million active shoppers in the Netherlands. Back in September 2020, the number of people in the Netherlands, who actively shopped on bol.com was still under the nine million. In the past year, the number of Bol users has grown consistently each month.

Number of active bol.com shoppers in the Netherlands from July 2020 to September 2021 (in thousands)

Month	Active shoppers in thousands
Sep 21	9,939
Aug 21	9,892
Jul 21	9,866
Jun 21	9,839
May 21	9,802
Apr 21	9,766
Mar 21	9,702
Feb 21	9,589
Jan 21	9,473
Dec 20	9,321
Nov 20	9,131
Oct 20	9,049
Sep 20	8,953
Aug 20	8,872
Jul 20	8,803

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Release date

October 2021

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Region

Netherlands

Survey time period

July 2020 to September 2021

Supplementary notes

The source adds the following information: "Active customers are customers who have bought a product on bol.com at least once in the last 365 days."

Figures have been rounded.

The figures have been taken from several publications.

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