Well-known U.S. attraction, Universal’s Islands of Adventure, was visited by a total of 11 million people in 2022. It is an exploration inspired park where visitors can go on an ‘adventure’ by visiting different themed islands.
How has Harry Potter helped?
Islands of Adventure has a total of eight themed islands for guests to explore – the most recent being Skull Island, in July 2016. The already-famous theme park became even more popular after the addition in 2010 of its seventh island. This was the ‘The Wizarding World of Harry Potter’ island – themed to the hugely popular book and film franchise, Harry Potter. It was Universal’s largest investment since its inception in 1990. So, was this investment worth it?
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Themed Entertainment Association. (June 22, 2023). Attendance at the Islands of Adventure theme park (Universal Orlando) from 2009 to 2022 (in millions) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/
Themed Entertainment Association. "Attendance at the Islands of Adventure theme park (Universal Orlando) from 2009 to 2022 (in millions)." Chart. June 22, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/
Themed Entertainment Association. (2023). Attendance at the Islands of Adventure theme park (Universal Orlando) from 2009 to 2022 (in millions). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/
Themed Entertainment Association. "Attendance at The Islands of Adventure Theme Park (Universal Orlando) from 2009 to 2022 (in Millions)." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/
Themed Entertainment Association, Attendance at the Islands of Adventure theme park (Universal Orlando) from 2009 to 2022 (in millions) Statista, https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/ (last visited July 27, 2024)
Attendance at the Islands of Adventure theme park (Universal Orlando) from 2009 to 2022 (in millions) [Graph], Themed Entertainment Association, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/236175/attendance-at-the-universal-orlando-islands-of-adventure-theme-park/