Vietnam: CRP growth of nature and sensitive home care products among urban consumers by category 2020

In 2020, nature and sensitive fabric softeners grew by 170 percent in consumer reach points (CRP) in Vietnam's urban areas. Meanwhile, dishwaching liquid category also saw a 38.1 percent growth rate in nature and sensitive products.

Consumer reach points (CRP) growth of nature and sensitive home care products among urban consumers in Vietnam in 2020, by category

Characteristic	CRP growth
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Release date

March 2021

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Region

Vietnam

Survey time period

2020

Special properties

excluding gift, among respondents in Ho Chi Minh City, Ha Noi, Da Nang, and Can Tho

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