Thailand: electronics and electrical goods purchase habits COVID-19 by income 2020

According to a survey conducted from 24th to 26th March 2020, 32 percent of the Thai respondents who earned less than 40 thousand Thai baht per month stated that they stopped purchasing electronics and electrical appliances. By comparison, 50 percent of the Thai respondents who earned more than 40 thousand Thai baht per month delayed their purchase for such products.

Impact of coronavirus (COVID-19) pandemic on purchase intent for electronics and electrical appliances in Thailand as of March 2020, by income

Characteristic	Less than 40,000 Thai baht	More than 40,000 Thai baht
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Release date

April 2020

More information

Region

Thailand

Survey time period

March 24 to 26, 2020

Number of respondents

1,243 respondents

Age group

15-69 years

Supplementary notes

The original question: How do you think you would purchase any of these categories NOW?

The survey was conducted in Bangkok and upcountry. 32 percent of respondents were males and 68% were females with education levels ranging from mid-school to doctorate degree

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