According to a survey on ways to improve live commerce broadcasts among South Korean customers who purchased products through live commerce during the last year, roughly 68.8 percent stated that there was a need for better management and supervision of the seller by the broadcast operator.
Live commerce is a combination of live streaming and e-commerce in which the salesperson sells their product through real-time communication with the broadcast viewers.
Needed improvements in live commerce in South Korea 2020
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KCA. (March 16, 2021). Needed improvements in live commerce in South Korea 2020 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1222586/south-korea-live-commerce-improving-methods/
KCA. "Needed improvements in live commerce in South Korea 2020." Chart. March 16, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1222586/south-korea-live-commerce-improving-methods/
KCA. (2021). Needed improvements in live commerce in South Korea 2020. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1222586/south-korea-live-commerce-improving-methods/
KCA. "Needed Improvements in Live Commerce in South Korea 2020." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/1222586/south-korea-live-commerce-improving-methods/
KCA, Needed improvements in live commerce in South Korea 2020 Statista, https://www.statista.com/statistics/1222586/south-korea-live-commerce-improving-methods/ (last visited July 01, 2022)
