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Methods to improve live commerce South Korea 2020

Published by Nina Jobst, Apr 13, 2021
According to a survey on ways to improve live commerce broadcasts among South Korean customers who purchased products through live commerce during the last year, roughly 68.8 percent stated that there was a need for better management and supervision of the seller by the broadcast operator.
Live commerce is a combination of live streaming and e-commerce in which the salesperson sells their product through real-time communication with the broadcast viewers.

Needed improvements in live commerce in South Korea 2020

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Source

Release date

March 2021

Region

South Korea

Survey time period

November 19 to 24, 2020

Number of respondents

500 respondents

Special properties

consumers who have purchased products through live commerce during the last year

Method of interview

Questionnaire

Supplementary notes

Multiple answers were acceptable.

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