Latin America: primary audiences of edtech startups 2021
The primary target audience for edtech startups in Latin America were professionals looking to upgrade or develop their skills, according to a 2021 survey. That year, nearly half of the responding c-level executives said that their startups served that particular group. Over four out of ten of these Latin American firms offered solutions for private schools. In contrast, 30 percent of edtech startups surveyed in the region targeted public schools.
