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Importance of data analytics to travel and hospitality companies worldwide 2020

Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020

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Sources

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Release date

August 2020

Region

Worldwide

Survey time period

mid-2020

Number of respondents

almost 1,000

Special properties

most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations

Supplementary notes

The source phrased the question as, "How important are customer data analytics to the business success of your company?"

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