SVOD subscription status in Hong Kong 2021

Published by
Lai Lin Thomala,
Nov 11, 2022
According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 31 percent of respondents had subscribed to more than one video-on-demand (SVOD) service providers and shared it with friends or family members. The survey also found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.

Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021

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Release date

August 2021

Region

Hong Kong

Survey time period

13 to 30 May, 2021

Number of respondents

1,764 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"If you are paying for SVOD, how many subscriptions to such services do you have?"

The question was asked among 1,168 female and 596 male respondents.

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