Japan: Nico Nico Douga penetration rate by age group 2022

Nico Nico Douga was used by more than 28 percent of people in their twenties in Japan in fiscal year 2022. The penetration rate was almost equally high among teenagers, but lower among older age groups. The online video platform is known for its bullet chatting feature that enables user comments to appear at a specific time during the videos.

Share of people who use Nico Nico Douga in Japan in fiscal year 2022, by age group

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

Japan

Survey time period

November 5 to 11, 2022*

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.

Sample size of age groups:
13 to 19 years: n=140
20 to 29 years: n=217
30 to 39 years: n=245
40 to 49 years: n=319
50 to 59 years: n=307
60 to 69 years: n=272

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