According to a survey conducted during the third quarter of 2021, more than 27 percent of internet users in Japan watched music videos. Music videos were the most commonly watched category of online video content in this particular survey, followed by gaming videos and video livestreams.
Share of internet users who watch online video content in Japan as of 3rd quarter 2021, by type
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Statistics on Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Video advertising
5
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Online video ad expenditure Japan 2020-2025, by type
- Premium Statistic Online video ad expenditure Japan 2019-2024, by device
- Premium Statistic Expenses on online video advertising in Japan 2021, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2021, by transaction method
Internet usage
6
- Premium Statistic Average internet usage time per weekday Japan FY 2012-2021
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average internet usage time per weekday Japan FY 2021, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2021, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
Video consumption
6
- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2021, by type
- Premium Statistic Most commonly used free video streaming and video sharing services Japan 2022
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
6
- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
6
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
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- Most popular types of online video content in Kenya 2021
- Most popular online video content in South Africa 2021, by type
- Leading types of online video content Thailand Q3 2021
- Most visited online video platforms in China 2022
- Penetration rate of online video usage in China 2018-H1 2022
- Situations in which people do not skip online video advertising Japan 2021
- Situations in which people skip online video advertising Japan 2021
- Weekly video consumption India 2021
- U.S. device usage for weekly online video viewing 2021, by age group
- Usage of online TV, video-on-demand and online video sharing services in Finland 2021
- Gender distribution of online video users in China 2021
- Category distribution of online video contents watched in Nigeria 2021
- Category distribution of online video contents watched in Ghana 2021
- Weekly reach of online video in Sweden 2020-2021, by service type
- Online video streaming service users in Finland 2021, by age group
- Average online video service usage time per sitting South Korea 2021, by service
- Online video streaming service users in Finland 2021, by education level
- U.S. audience of social video and video streaming services 2022
- Most popular devices to watch professional videos online in Russia 2021
- Reach of leading online video providers in Switzerland in 2021
- Main media platforms for online video ads South Korea 2022, by advertising costs
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We Are Social, & Hootsuite, & DataReportal. (February 9, 2022). Share of internet users who watch online video content in Japan as of 3rd quarter 2021, by type [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
We Are Social, und Hootsuite, und DataReportal. "Share of internet users who watch online video content in Japan as of 3rd quarter 2021, by type." Chart. February 9, 2022. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
We Are Social, Hootsuite, DataReportal. (2022). Share of internet users who watch online video content in Japan as of 3rd quarter 2021, by type. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
We Are Social, and Hootsuite, and DataReportal. "Share of Internet Users Who Watch Online Video Content in Japan as of 3rd Quarter 2021, by Type." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
We Are Social & Hootsuite & DataReportal, Share of internet users who watch online video content in Japan as of 3rd quarter 2021, by type Statista, https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/ (last visited February 02, 2023)
Share of internet users who watch online video content in Japan as of 3rd quarter 2021, by type [Graph], We Are Social, & Hootsuite, & DataReportal, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/