SVOD usage without paying for subscriptions in Hong Kong 2021
Rakuten Insight in May 2021, about 21 percent of respondents who did not subscribe to any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their acquaintances. Unaffordable subscription fees and alternative free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
According to a Hong Kong consumer survey conducted by