Leading reasons not to pay for SVOD in Taiwan 2021
Rakuten Insight in May 2021, about 48 percent of respondents specified alternative free or cheaper channels to access to the desired shows as the main reason not to pay for subscription video-on-demand (SVOD). Unaffordable price and no interest in the shows on offer were another two common reasons among those unwilling to subscribe.
According to a Taiwanese consumer survey conducted by