Over one-third of consumers interviewed in a 2022 global survey switched away from a favorite brand due to a drop in quality of products and services. For 17 percent of the respondents, lack of brand purpose was a reason to become less loyal to a favorite brand.
Reasons for consumers to switch away from a favored brand worldwide in 2022
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Marigold. (April 28, 2023). Reasons for consumers to switch away from a favored brand worldwide in 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold. "Reasons for consumers to switch away from a favored brand worldwide in 2022." Chart. April 28, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold. (2023). Reasons for consumers to switch away from a favored brand worldwide in 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold. "Reasons for Consumers to Switch Away from a Favored Brand Worldwide in 2022." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold, Reasons for consumers to switch away from a favored brand worldwide in 2022 Statista, https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/ (last visited September 20, 2024)
Reasons for consumers to switch away from a favored brand worldwide in 2022 [Graph], Marigold, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/