Julia Faria
Research lead covering advertising and marketing
Detailed statistics
Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
Detailed statistics
Frustrations most consumers have experienced with brands in the U.S. 2023
Detailed statistics
Loyalty to brands with public stance on societal issues in the U.S. 2022, by age
ZARA brand profile in the UK 2024
ZARA brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024
Marketing budget dedicated to loyalty program management and CRM worldwide 2021-2023
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023
Leading brand loyalty factors in Spain 2024
Leading brand loyalty factors according to consumers in Spain as of February 2024
Loyalty to sports and outdoor online shops in the UK 2023, by brand
Sports and outdoor online shops loyalty in the United Kingdom (UK) in 2023, by brand
Loyalty to sports and outdoor online shops in the U.S. 2023, by brand
Sports and outdoor online shops loyalty in the United States in 2023, by brand
Performance & brand marketing spend change in the global fashion industry 2023
Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023
Health insurance loyalty by brand in the U.S. 2023
Health insurance loyalty by brand in the United States in 2023
Car insurance loyalty by brand in Germany 2023
Car insurance loyalty by brand in Germany in 2023
Health insurance loyalty by brand in the UK 2023
Health insurance loyalty by brand in the United Kingdom (UK) in 2023
Health insurance loyalty by brand in Germany 2023
Health insurance loyalty by brand in Germany in 2023
Car insurance loyalty by brand in the U.S. 2023
Car insurance loyalty by brand in the United States in 2023
Brand loyalty among smartphone users in India 2024, by brand
Brand loyalty among smartphone users across India as of June 2024, by brand
Car insurance loyalty by brand in the UK 2023
Car insurance loyalty by brand in the United Kingdom (UK) in 2023
Alcohol brand loyalty in the U.S. in 2023, by segment
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment
U.S. AI tools loyalty 2023, by brand
Artificial intelligence tools loyalty in the United States as of November 2023, by brand
Rewards consumers expect in exchange for brand loyalty in the U.S. 2023
Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023
Top brand loyalty drivers among U.S. consumers 2022
Leading factors driving brand loyalty among consumers in the United States between October and November 2022
How consumers show their loyalty to a brand Australia 2022
How consumers show their loyalty to a brand in Australia as of December 2022
Brand loyalty among ice cream consumers in the U.S. 2023
Brand loyalty of ice cream consumers in the United States in 2023
Importance of customer loyalty programs in brand choice in the U.S. 2024
Importance of customer loyalty programs in brand choice in the United States as of February 2024
Most valued features of third-party loyalty technology vendors worldwide 2023
Most valued features of third-party loyalty technology vendors according to marketing and loyalty professionals worldwide in September 2023
What brand loyalty means to consumers Australia 2022
What brand loyalty means to consumers in Australia as of December 2022
Brand value of the most valuable brands worldwide 2024
Leading brands worldwide in 2024, by brand value (in billion U.S. dollars)
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
Top consumer loyalty drives worldwide 2023
Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023
Drivers of customer loyalty in the UK 2023
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023
Drivers of customer loyalty in Italy 2023
Leading brand loyalty drivers among consumers in Italy in 3rd quarter 2023
Drivers of customer loyalty in the Netherlands 2023
Leading brand loyalty drivers among consumers in the Netherlands in 3rd quarter 2023
Drivers of customer loyalty in Brazil 2023, by age
Leading brand loyalty drivers among consumers in Brazil in 3rd quarter 2023, by age
Drivers of customer loyalty in Brazil 2023
Leading brand loyalty drivers among consumers in Brazil in 3rd quarter 2023
Drivers of customer loyalty in Mexico 2023
Leading brand loyalty drivers among consumers in Mexico in 3rd quarter 2023
Drivers of customer loyalty in Spain 2023
Leading brand loyalty drivers among consumers in Spain in 3rd quarter 2023
Drivers of customer loyalty in France 2023
Leading brand loyalty drivers among consumers in France in 3rd quarter 2023
Drivers of customer loyalty in Canada 2023
Leading brand loyalty drivers among consumers in Canada in 3rd quarter 2023
Drivers of customer loyalty in the U.S. 2023
Leading loyalty drivers among consumers in the United States in 3rd quarter 2023
Top consumer loyalty drives worldwide 2023, by age
Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023, by age
Drivers of customer loyalty in Sweden 2023
Leading brand loyalty drivers among consumers in Sweden in 3rd quarter 2023
Drivers of customer loyalty in Germany 2023
Leading brand loyalty drivers among consumers in Germany in 3rd quarter 2023
Influencer marketing trends among brands India 2024
Influencer marketing trends among brands in India in 2024
Adoption of in-house vs. third-party technology in loyalty programs worldwide 2022
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022
Brand spending on influencer marketing Australia 2023
Brand spending on influencer marketing in Australia as of February 2023
Consumers likelihood to join a loyalty program based on brand values in the U.S. 2022
Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation
Retail loyalty, rewards, and cashback brands Australia 2024, by online audience size
Leading retail loyalty, rewards, and cashback brands in Australia as of June 2024, by online audience size (in 1,000s)
Popularity of loyalty programs in the UK 2024, by industry
Share of consumers signed up to loyalty programs of selected industries in the United Kingdom as of May 2024
Factors positively affecting customer loyalty according to U.S. executives 2022
Factors positively affecting customer loyalty over the past two years according to executives in the United States as of November 2022
Executives' perceptions of loyalty programs in the U.S. 2022
Executives' perceptions of loyalty programs in the United States between October and November 2022
U.S. consumers' perceptions on brand campaigns during a cost of living crisis 2022
Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022
Alcoholic brand loyalty U.S. 2023, by segment
Brand loyalty of alcoholic beverages in the United States in 2023, by segment
Marketing priorities in Europe 2024
Marketing priorities in Europe in 2024
Drivers of customer loyalty Australia Q3 2023, by age
Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group
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