Brand loyalty - statistics & facts

Key insights

Main type of brands U.S. consumers plan to stay loyal to during a recession
Brands they have been using the longest
Most frequent source of frustration with a brand in the U.S.
Irrelevant content or offers
Share of U.S. shoppers who were more loyal to brands with public stance on societal issues
54%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Further recommended statistics

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)