Europe: max shipping costs for next-day delivery 2021

European consumers are willing to pay more for next-day delivery from online retailers based in their own country. In 2020, they agreed on paying up to 4.2 euros for 15-euro orders. One year before, they were willing to pay only up to 3.4 euros. For a 150-euro online order, European shoppers would pay up to 6.2 euros for next-day delivery in 2021.

Maximum shipping costs shoppers are willing to pay for next-day delivery in Europe in 2020 and 2021, by order amount (in euros)

Order value	2020	2021
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Release date

August 2021

More information

Region

Europe

Survey time period

2020 and 2021

Number of respondents

7,873 respondents in May 2021*

Age group

18-65 years

Special properties

online shoppers who ordered at least one product online in the past 3 months

Supplementary notes

* The survey was run in the following countries: United Kingdom (1,003), Germany(1,002), the Netherlands (1,002), France (1,001), Italy (1,001), Belgium (1,001), Spain (1,000) and Austria (863).
The question was phrased by the source as follows: "What are the maximum shipping costs you are willing to pay for next-day delivery, when you spend 15, 50 or 150 euros on an order from an online store based in your current country of residence?"

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