BIGO Live: global consumer spending 2019-2021

Published by Laura Ceci, Jul 4, 2023
During the first half of 2021, consumer spending on mobile app BIGO Live grew to 314 million U.S. dollars, up by 95 percent compared to the correspondent period in 2020. BIGO Live is a live streaming platform based in Singapore that allows content creators to receive direct virtual gifts from fans and followers. The platform offers various official event formats, including co-streams called "player knockout," in which two live streamers compete for users' engagement. As of February 2021, BIGO Live figured among the most popular platform to watch live streams according to gamers in the United States.

Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021 (in million U.S. dollars)

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Release date

September 2021

Region

Worldwide

Survey time period

H1 2019 to H1 2021

Supplementary notes

According to the source: "iOS only from July 2010 - Dec 2011; iOS and Google Play combined from Jan 2012 - June 2021; China is iOS Only"

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