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Preference for higher quality breakfast cereals and foods in African countries 2018

Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country

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Source

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Release date

March 2019

Region

Africa

Survey time period

January to March 2018

Number of respondents

12,575 consumers*

Method of interview

Face-to-face interview

Supplementary notes

* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.

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