Kellogg Company - Statistics & Facts

Founded in Battle Creek, Michigan, the Kellogg Company has employed over 33,000 employees since 2017. In 2014, the number dropped to 29,818 employees, before the workforce increased again to 33,000 employees. Along with being one of the largest food companies in North America, Kellogg’s was rated as one of the most valuable food brands worldwide. The Kellogg Company saw steady increases in net sales from 2010 to 2013, before reporting losses from 2014 to 2017.

The Kellogg Company is best known for its breakfast foods and cereals, such as Frosted Flakes, Froot Loops, and Rice Krispies. It readily competes with General Mills for the title of the biggest vendor of ready-to-eat cereals in the United States, and recent market data shows customers’ loyalty to Kellogg’s Pop Tarts.

In order to expand its offerings outside of the breakfast realm, Kellogg's acquired several other brands, such as Keebler, Morningstar Farms, Cheez-It, and Pringles, helping it compete among the leading salty snack food companies. As of 2017, market data showed that the Kellogg Company and its subsidiary Keebler Company made it to the list of the top cracker vendors in the United States.

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