Nils-Gerrit Wunsch
Research expert covering food & agriculture in the UK & Europe
Get in touch with us nowThe Kellogg’s brand
The Kellogg Company is best known for its breakfast foods and cereals, such as Frosted Flakes, Froot Loops, and Rice Krispies. The first of these is especially popular and about ten percent of the U.S. population consumes one to four portions of Frosted Flakes per week. Kellogg’s itself is rated as one of the most valuable food brands worldwide. It holds fourth place in a global ranking by brand value and is estimated to be worth about 6.7 billion U.S. dollars. Only Danone, Yili, and Nestlé outperform Kellogg’s in brand value.Kellogg’s product segments
Besides ready-to-eat cereals, the company also sells cereal bars and other bars. U.S. sales of breakfast, cereal, and snack bars amounted to 646 million U.S. dollars. With the sales of frozen waffles, the company made another 781 million U.S. dollars. Additional company products include frozen breakfast entrees, cookies, puffed and extruded cheese snacks, saltine crackers, graham crackers, and crackers with fillings. With the sale of potato chips on the U.S. market Kellogg's made 934 million dollars. This made Kellogg’s the second-ranking potato selling company in the U.S.
