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Kellogg Company - statistics & facts

Founded in Battle Creek, Michigan, the Kellogg Company employs a workforce of 31,000. Along with being one of the largest food companies in North America, Kellogg is rated as one of the most valuable food brands worldwide. It holds the fifth place in a global ranking by brand value. Kellogg Company net sales saw a steady increase from 2010 to 2013. They declined from 2014 to 2017. Net sales have subsequently increased again and reached 14.2 billion U.S. dollars in 2021. Currently, the U.S. is still the most important market for Kellogg’s, as this is where the company makes most of its net sales. Here the company makes most of its net sales. However, non-U.S. sales are growing, while U.S. sales are declining.

Kellogg’s breakfast brands

The Kellogg Company is best known for its breakfast foods and cereals, such as Frosted Flakes, Froot Loops, and Rice Krispies. Multiple company brands were among the leading cereal brands in the United States. Sales of Frosted Flakes in the United States amounted to 424.9 million U.S. dollars. Froot Loops and Special K added another 270 million dollars and 181 million dollars in U.S. sales, respectively. Most commonly, consumers eat one to four portions of Frosted Flakes per week.

Kellogg’s product segments

Besides ready-to-eat cereals the company also sells cereal bars, and other bars. U.S. sales of breakfast, cereal, and snack bars amounted to 646 million U.S. dollars. With the sales of frozen waffles, the company made another 781 million U.S. dollars. Additional company products include, frozen breakfast entrees, cookies, puffed and extruded cheese snacks, saltine crackers, graham crackers, and crackers with fillings. Finally, Kellogg makes 934 million dollars with the sale of potato chips on the U.S. market. Only Frito Lay achieved higher sales in this segment.

Interesting statistics

In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Kellogg Company".

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