In order to expand its offerings outside of the breakfast realm, Kellogg's acquired several other brands, such as Keebler, Morningstar Farms, Cheez-It, and Pringles, helping it compete among the leading salty snack food companies. As of 2016, market data showed that the Kellogg Company and its subsidiary Keebler Company made it to the list of the top cracker vendors in the United States.
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