The product portfolio is vast and ranges from beverages such as water, powdered and liquid beverages, to baby and health foods, and sweets and snacks. Nestlé's confectionery sales had been declining for eight years and had recently fallen below a grand total of seven billion Swiss francs. The second year of the pandemic saw a growth of over 500 million francs for confectionery for the first time in years. The largest subsegment is chocolate. Confectionery and water are the smallest segments in the company's portfolio. The largest Nestlé product segment is powdered and liquid beverages at 24 billion Swiss francs in sales, followed by pet care with 15.6 billion Swiss francs.
The U.S. market
Measured by sales, the United States is the most important market for Nestlé products. Here, Nestlé generated 26 billion Swiss francs in sales. Sales in the next biggest market, the Greater China Region, amounted to less than a quarter of U.S. sales. The position of Nestlé in various U.S. market segments is quite significant. Interestingly, Kit Kat and Rolo, both staples of its confectionery segment in Europe, have been licensed to Hershey’s for production and distribution in the U.S. market. This license goes back to a deal made with Rowntree’s, a company that was
later bought by Nestlé. In effect, this makes Butterfinger the most wide-reaching confectionery brand of Nestlé in the U.S. Nestlé recently sold most of its North American water brands, with the exception of premium water brands such as S.Pellegrino.
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In the following 5 chapters, you will quickly find the 31 most important statistics relating to "Nestlé".