General Mills - Statistics & Facts

General Mills is much more than just a flour mill by now; it serves people throughout America with foods for almost every occasion. General Mills was rated among the world’s largest FMCG companies in 2018. It was founded in 1866 and its corporate headquarters is located in Golden Valley, Minnesota, United States.

According to the latest annual report, General Mills generated net sales of about 17.6 billion U.S. dollars in 2020. Around 10.75 billion U.S. dollars in sales was generated in North American retail, and approximately 1.8 billion U.S. dollars in convenience stores and foodservice. As of 2020, General Mills' employee headcount was approximately 35,000 around the world.

Category-wise, snacks brought in the lion's share of the company's net sales in 2020, followed by cereal products and convenient meals. In the ready-to-eat cereal aisle, General Mills constantly competes with its long-term rival The Kellogg Company.

Many of the company’s food brands have leading market positions within their specific category. The company was rated as a leading vendor of granola bars in 2020, based on category sales of about 642.56 million U.S. dollars. General Mills owns Chex Mix, Nature Valley and Cascadian Farm granola bar brands. To promote their products, General Mills spent about 691.8 million U.S. dollars on advertising and media activities in 2020.

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General Mills

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General Mills - Statistics & Facts

General Mills is much more than just a flour mill by now; it serves people throughout America with foods for almost every occasion. General Mills was rated among the world’s largest FMCG companies in 2018. It was founded in 1866 and its corporate headquarters is located in Golden Valley, Minnesota, United States.

According to the latest annual report, General Mills generated net sales of about 17.6 billion U.S. dollars in 2020. Around 10.75 billion U.S. dollars in sales was generated in North American retail, and approximately 1.8 billion U.S. dollars in convenience stores and foodservice. As of 2020, General Mills' employee headcount was approximately 35,000 around the world.

Category-wise, snacks brought in the lion's share of the company's net sales in 2020, followed by cereal products and convenient meals. In the ready-to-eat cereal aisle, General Mills constantly competes with its long-term rival The Kellogg Company.

Many of the company’s food brands have leading market positions within their specific category. The company was rated as a leading vendor of granola bars in 2020, based on category sales of about 642.56 million U.S. dollars. General Mills owns Chex Mix, Nature Valley and Cascadian Farm granola bar brands. To promote their products, General Mills spent about 691.8 million U.S. dollars on advertising and media activities in 2020.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "General Mills".

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