Purchase of physical items that were bought in online games of luxury brands in 2021

After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?

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Sources

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Release date

June 2021

Region

Worldwide

Survey time period

March to April, 2021

Number of respondents

12,000 respondents

Special properties

Refers to respondents buying in-game items of luxury brands; Expert interviews; BCG estimates

Supplementary notes

The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."

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