According to a survey conducted in spring 2021, 86 percent of respondents from the United States, China, Europe, and other countries stated to have bought physical versions of items that they had bought in virtual online games of luxury brands. By comparison: 13 percent did not buy such items, but would be interested in them.
After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?
Refers to respondents buying in-game items of luxury brands; Expert interviews; BCG estimates
Supplementary notes
The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."
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BCG. (June 17, 2021). After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG. "After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?." Chart. June 17, 2021. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG. (2021). After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG. "After You Have Been Part of a Virtual Online Game of Luxury Brands and You Have Bought In-game Items, Did You Also Buy The Corresponding Physical Version of The Item?." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG, After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item? Statista, https://www.statista.com/statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/ (last visited September 20, 2024)
After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item? [Graph], BCG, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/