Over-the-top (OTT) media penetration rate in the United Arab Emirates (UAE) in 2020 was about 57 percent among males and 44 percent for females. The total advertising expenditure in the Middle East and North Africa (MENA) region fell by 22 percent in 2020.
Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by gender
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Ipsos. (May 17, 2021). Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by gender [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1274143/uae-ott-penetration-rate-by-gender/
Ipsos. "Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by gender." Chart. May 17, 2021. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1274143/uae-ott-penetration-rate-by-gender/
Ipsos. (2021). Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by gender. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1274143/uae-ott-penetration-rate-by-gender/
Ipsos. "Over-the-top Media Penetration Rate in The United Arab Emirates from 2017 to 2020, by Gender." Statista, Statista Inc., 17 May 2021, https://www.statista.com/statistics/1274143/uae-ott-penetration-rate-by-gender/
Ipsos, Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by gender Statista, https://www.statista.com/statistics/1274143/uae-ott-penetration-rate-by-gender/ (last visited September 19, 2024)
Over-the-top media penetration rate in the United Arab Emirates from 2017 to 2020, by gender [Graph], Ipsos, May 17, 2021. [Online]. Available: https://www.statista.com/statistics/1274143/uae-ott-penetration-rate-by-gender/