Pet owners with monthly pet supplies subscription boxes U.S. 2021, by generation

Published by Emma Bedford, Nov 8, 2021
Generation Z pet owners were the most likely to pay for a monthly subscription box for their pet in the United States as of August 2021. Likelihood to have a pet supplies subscription box decreased with age; just three percent of Baby Boomers purchased such products for their pets.

Share of pet owners with monthly pet supplies subscription boxes in the United States in 2021, by generation

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Release date

September 2021

Region

United States

Survey time period

August 9 to 23, 2021

Number of respondents

1,425 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

The generations were defined as the following ages in 2021:
Generation Z: 18 to 24
Millennial: 25 to 40
Generation X: 41 to 55
Baby Boomer: 56 to 75

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Overview

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U.S. pet care market

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Online retail

6

COVID-19

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Topics

Online pet care market in the United StatesPet food industry in the United StatesPet ownership in the United StatesPet insurance in North AmericaPet stores in the U.S.
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