Pet owners with monthly pet supplies subscription boxes U.S. 2021, by generation

Published by Emma Bedford, Nov 8, 2021
Generation Z pet owners were the most likely to pay for a monthly subscription box for their pet in the United States as of August 2021. Likelihood to have a pet supplies subscription box decreased with age; just three percent of Baby Boomers purchased such products for their pets.

Share of pet owners with monthly pet supplies subscription boxes in the United States in 2021, by generation

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Sources

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Release date

September 2021

Region

United States

Survey time period

August 9 to 23, 2021

Number of respondents

1,425 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

The generations were defined as the following ages in 2021:
Generation Z: 18 to 24
Millennial: 25 to 40
Generation X: 41 to 55
Baby Boomer: 56 to 75

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