U.S. pet market sales by category 2011-2020

Total pet market sales have steadily increased in the U.S. over past years. Pet food was the highest selling pet market product category in the United States in 2019 and is projected to maintain the top spot into 2020. Approximately 36.9 billion U.S. dollars of pet food was sold in 2019 and this is estimated to increase to around 38.4 billion in 2020. The vet care segment brought in the second highest revenue, with sales amounting to around 29.3 billion U.S. dollars in 2019.

American consumer pet expenditure

When surveyed, the majority of pet owners in the United States stated that they spend up to 500 U.S. dollars on their pets per year. When it comes to affluent households, average annual expenditure on pets increases to 1,523 U.S. dollars. These costs generally include regular supplies such as food, toys and medical costs. American consumers are also spending in more unique ways, with some pet owners increasingly splashing out for their furry friends on Valentine’s Day. Consumers aged between 25 and 34 are reportedly spending the most on their pet on this holiday , and those aged 65 or over are spending the least.

Pet market sales in the United States from 2011 to 2020, by category

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Release date

February 2020


United States

Survey time period

2011 to 2019

Supplementary notes

*Figures from 2018 have been restated using APPA's new research methodology.
Figures prior to 2018 have been taken from articles previously published by the American Pet Products Association (APPA).
From 2018 the source stated supplies, live animals and OTC medicine as one category.

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Statistics on "Pet food in the U.S."

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