U.S. pet industry expenditure 1994-2020

Pet industry expenditure in the United States was forecast to reach approximately 99 billion U.S. dollars in 2020. U.S. consumer expenditure has gradually increased year-on-year, growing by around 560 percent between 1994 and 2019. The increase in the household penetration rate for pet-ownership in the U.S. could partly explain the rise in pet industry expenditure. In 2017, some 68 percent of American households owned one or more pets, in comparison to a 56 percent pet-ownership rate in 1988.

Which product categories are most lucrative?

In 2019, pet food was the highest selling pet market product category and is projected to maintain the top spot into 2020, when sales are estimated to reach around 38.4 billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with forecast sales of around 30.2 and 19.8 billion dollars respectively. Within the pet food segment, dry dog food is the highest selling product type, followed by dry and wet cat food. After private label, Pedigree is the leading brand for dry dog food according to sales figures.

Pet industry expenditure in the United States from 1994 to 2020

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Source

Release date

February 2020

Region

United States

Survey time period

1994 to 2019

Supplementary notes

*Figures from 2018 have been calculated using APPA's new research methodology.
**Forecast.

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Statistics on "Pet food in the U.S."

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