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U.S. pet industry expenditure 1994-2019

Pet industry expenditure in the United States from 1994 to 2019 (in billion U.S. dollars)

by Emma Bedford, last edited Aug 9, 2019
U.S. pet industry expenditure 1994-2019 Pet industry expenditure in the United States was estimated to reach approximately 75.38 billion U.S. dollars in 2019. U.S. consumer expenditure has gradually increased year-on-year, growing by around 450 percent since 1994. The increase in the household penetration rate for pet-ownership in the U.S. could partly explain the rise in pet industry expenditure. In 2017, some 68 percent of American households owned one or more pets, in comparison to a 56 percent pet-ownership rate in 1988.
Which product categories are most lucrative?

In 2018, pet food was the highest selling pet market product category and is projected to maintain the top spot into 2019, when sales are estimated to reach around 31.68 billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with forecast sales of around 18.98 and 16.44 billion dollars respectively. Within the pet food segment, dry dog food is the highest selling product type, followed by dry and wet cat food. After private label, Pedigree is the leading brand for dry dog food according to sales figures.
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Pet industry expenditure in the United States from 1994 to 2019 (in billion U.S. dollars)

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