U.S. pet industry expenditure 1994-2021
Which product categories are most lucrative?
In 2021, pet food was the highest selling pet market product category with sales of around 50 billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with sales of around 34.3 and 29.8 billion dollars respectively. Within the pet food segment, dry dog food is the highest selling product type, followed by dry and wet cat food. After private label, Pedigree is the leading brand for dry dog food according to sales figures.