Preferred ways to shop online in the UK 2021, by category

Published by
Koen van Gelder,
Jul 11, 2023
According to a July 2021 survey, more than half of digital buyers interviewed in the United Kingdom stated they prefer to have appliances home-delivered when purchased online. Overall, the least popular way to shop online among British consumers was to buy on the internet and collect the goods at a pickup location, accounting for a maximum of two percent of respondents across all categories.

Most popular ways to purchase online in the United Kingdom (UK) in 2021, by selected categories

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Release date

August 2021

Region

United Kingdom

Survey time period

July 2021

Number of respondents

5,000 consumers across 10 countries

Supplementary notes

The original question posed in the survey was: 'What is your preferred way of getting the following product types?'
This statistic excludes the following answer option: 'Buy in store'.

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