According to a 2020 survey, 67 percent of Spanish managers and professionals in marketing and communication considered control of data – knowledge of user profiles, retargeting, and CRM strategy – to be one of the main opportunities offered by direct-to-consumer (D2C) e-commerce. In addition, 57 percent of respondents agreed that offering a customizable customer experience across all of the brand's contact points (website, email, packaging, contact center, etc.) is a major advantage of the direct sales channel.
Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020
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Good Rebels, & AMKT. (May 28, 2020). Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1280092/opportunities-direct-to-consumer-spain/
Good Rebels, und AMKT. "Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020." Chart. May 28, 2020. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1280092/opportunities-direct-to-consumer-spain/
Good Rebels, AMKT. (2020). Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1280092/opportunities-direct-to-consumer-spain/
Good Rebels, and AMKT. "Main Opportunities Offered by Direct-to-consumer E-commerce in Spain in 2020." Statista, Statista Inc., 28 May 2020, https://www.statista.com/statistics/1280092/opportunities-direct-to-consumer-spain/
Good Rebels & AMKT, Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020 Statista, https://www.statista.com/statistics/1280092/opportunities-direct-to-consumer-spain/ (last visited September 19, 2024)
Main opportunities offered by direct-to-consumer e-commerce in Spain in 2020 [Graph], Good Rebels, & AMKT, May 28, 2020. [Online]. Available: https://www.statista.com/statistics/1280092/opportunities-direct-to-consumer-spain/