Common information sources for apparel purchases in Japan 2021
The leading method to gather information when buying clothes in Japan was to see the products in person in a store as revealed by a survey conducted in January 2021. Brick-and-mortar stores were by far the most common method to receive information for fashion-related purchases, with more than 80 percent. On the other hand, online resources like brand websites and online malls surpassed word-of-mouth marketing among acquaintances, friends, and family.
