Common information sources for apparel purchases in Japan 2023

Published by C. Diep, Sep 11, 2023
The leading method to gather information when buying clothes in Japan was through display at fashion retailers as revealed by a survey conducted in February 2023. Brick-and-mortar stores were the preferred method to obtain fashion-related information, whereas Instagram was the most popular online source used by 20.1 percent of respondents.

Leading information sourcing methods used when buying clothing in Japan as of February 2023

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Release date

March 2023

Region

Japan

Survey time period

February 13 to 14, 2023

Number of respondents

1,000 respondents

Age group

20-69 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Citation formats
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