Breakdown of traditional e-commerce and live commerce users in China 2021, by gender
As of November 2021, female shoppers accounted for around 57.5 percent of China's live commerce users. In comparison, female users only made up around 51 percent of China's traditional e-commerce users. The same source also indicated that around 88 percent of Xiaohongshu (also known as Red or Little Red Book) users in China were female.
