Most popular payment methods for online purchases in Spain 2017-2018

Buying and selling items online has become rather common over the last decade, as the latest studies can confirm. Spain is no exception to this trend, with its population gradually getting more comfortable with paying for products online. According to the latest figures, nearly half of the Spaniards preferred to pay for their online purchases through online payment systems such as PayPal, whereas slightly over 40 percent were more inclined to use their debit or credit card as their payment method of choice. In contrast, only five percent of the population paid with cash upon delivery.

e-Commerce in Spain and its most successful sectors

Electronic commerce has begun to see growth over the past decade, with its sales volume reaching figures of approximately 31.35 billion euros in 2017, differing greatly from the volume registered in 2007, which amounted to a mere 5.9 billion euros. The tourism industry was the business sector that most benefited from e-commerce services in 2018, with travel agencies and tour operators registering revenues of over 5.6 billion euros and air travel generating approximately 4 billion euros that year. Other important sectors that generated the highest web-based revenues in Spain included clothing and gambling, with sales totals approximately 2.3 billion euros and 1.6 billion euros respectively.

e-Commerce expenditure in Spain

According to the latest records, the average Spaniard increased their expenditure on products purchased online in the last decade, rising from 739 euros a year in 2017 to 1.36 thousand in 2017. The most common amount spent per purchase was 25 to 30 euros. Insurance and financial services ranked as the service that Spaniards spent most money on, with average spending amounting to nearly 3.6 thousand euros in 2017. Electronics also arose as one of the most common items that Spaniards spent their money on, with an annual expenditure of 785.2 euros that year.

Which of the following methods do you prefer to use when you pay for a product you've bought online?

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Release date

October 2018



Survey time period

2017 and 2018*

Number of respondents

1,000 respondents

Age group

15-79 years

Special properties

purchase within the last 12 months.

Method of interview

Online survey

Supplementary notes

* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.

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