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Motives why consumers shop online more than in stores in Spain 2020

Reasons why consumers preferred to purchase a product online over a store in Spain in 2020

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Release date

July 2020



Survey time period

July 2020

Number of respondents

1,070 respondents

Age group

16-65 years

Special properties

ecommerce buyer base

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Shopper data have been weighted to represent the distribution of the Spanish Internet population according to ONTSI data.

The question was asked by the source as follows: "Nos has dicho que a pesar de existir una tienda física, compraste el producto a través de Internet. Por favor, indícanos por qué motivo."

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Statistics on "Online marketplaces in Spain"

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