Reasons of Spanish users to buy online more than in stores in 2018

This statistic shows the main reasons why Spaniards preferred to purchase a particular product online over bricks and mortar shops in 2018. Comfort and time prevailed over money for Spanish buyers during that year. This is shown by the fact that 44 percent of consumers preferred this way of purchase compared to the 10 percent that claimed the price as the main reason for deciding to make their online shopping.

Main reasons why Spaniards preferred to buy a product online over a store in 2018

Percentage of respondents
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Release date




Survey time period

July 2018

Number of respondents

655 respondents

Age group

16-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Data was age-weighted to represent the distribution of the Spanish Internet population by gender, age and geographical area according to official data ONTSI 2016.

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Statistics on "E-commerce in Spain"

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