The primary motivation for Spaniards to purchase a particular product online rather than from a brick-and-mortar store in 2022 was comfort, as indicated by a quarter of the surveyed buyers. Additionally, 14 percent of respondents stated shopping online because of better prices, discounts, and offers.
Despite the burgeoning presence of independent stores in recent years, approximately six in ten Spanish consumers still prefer shopping in big retail chains. The predominant factors driving this preference for larger distribution chains over their smaller counterparts are superior pricing and a more extensive array of product choices.
The question was asked by the source as follows: "Nos has dicho que a pesar de existir una tienda física, compraste el producto a través de internet. Por favor, indícanos por qué motivo." ("You have told us that despite the existence of a physical store, you bought the product on the internet. Please tell us for what reason")
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IAB Spain. (June 28, 2023). Main reasons for consumers to shop online rather than in physical stores in Spain in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/765190/reasons-from-purchase-on-line-having-store-physical-in-spain/
IAB Spain. "Main reasons for consumers to shop online rather than in physical stores in Spain in 2023." Chart. June 28, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/765190/reasons-from-purchase-on-line-having-store-physical-in-spain/
IAB Spain. (2023). Main reasons for consumers to shop online rather than in physical stores in Spain in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/765190/reasons-from-purchase-on-line-having-store-physical-in-spain/
IAB Spain. "Main Reasons for Consumers to Shop Online Rather than in Physical Stores in Spain in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/765190/reasons-from-purchase-on-line-having-store-physical-in-spain/
IAB Spain, Main reasons for consumers to shop online rather than in physical stores in Spain in 2023 Statista, https://www.statista.com/statistics/765190/reasons-from-purchase-on-line-having-store-physical-in-spain/ (last visited October 31, 2024)
Main reasons for consumers to shop online rather than in physical stores in Spain in 2023 [Graph], IAB Spain, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/765190/reasons-from-purchase-on-line-having-store-physical-in-spain/