Online purchase channels for health & pharma products in Italy 2021

Share of online purchases of health and pharmaceutical products in Italy in 2021, by channel

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Release date

October 2021



Survey time period

August 26 to September 6, 2021

Number of respondents

1,701 respondents

Age group

18 years and older

Special properties

purchase volume based on e-buyers answers

Method of interview

Online survey

Supplementary notes

Purchase volume based on e-buyers answers to the question:' Where have you made your last purchase?'
In Italian:'E ricordi dove hai compiuto il tuo ultimo acquisto'?

The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.

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Statistics on " Pharmaceutical market in Italy "

Statistics on Pharmaceutical market in Italy

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