According to a survey conducted in Italy in 2022, almost half of online purchases of healthcare products and pharmaceuticals took place on generalist retailer e-commerce platforms. In turn, online pharmacies accounted for just under 40 percent of such purchases.
Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel
The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.
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Consorzio Netcomm. (December 1, 2022). Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm. "Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel." Chart. December 1, 2022. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm. (2022). Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm. "Share of Online Purchases of Health and Pharmaceutical Products in Italy in 2022, by Channel." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm, Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel Statista, https://www.statista.com/statistics/1286801/health-pharma-online-purchase-channels-italy/ (last visited December 13, 2024)
Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel [Graph], Consorzio Netcomm, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1286801/health-pharma-online-purchase-channels-italy/