Cosmetics in pharmacies
The production of cosmetic products represents a business worth more than ten billion euros a year in Italy and around 17.5 percent of those products were sold by pharmacies in Italy in 2021. In this period, the market value of cosmetics sold by pharmacies amounted to 1.87 billion euros. When it comes to dermo-cosmetic products sold by pharmacies, the highest sales volume is represented by face products.Online pharmacies
The online pharmacy market worldwide has been growing, and in 2022 revenue totaled approximately 22.6 billion U.S. dollars. In 2021, around 27 percent of people in Italy ordered medications online. During this same year, Farmacosmo.it was the online shop with the highest net sales in the country, with 100 million U.S. dollars in revenue. The main reason to shop through online pharmacies for Italian consumers were the lower prices.
