Information sources used when choosing plant-based meat US 2021

According to a survey conducted in August 2021 in the United States, some 52 percent of respondents chose the nutrition facts label as their main source of information when purchasing plant-based meat alternatives.

Leading information sources used when choosing plant-based meat alternatives in the United States in 2021

Characteristic	Share of respondents
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Release date

November 2021

More information

Region

United States

Survey time period

August 26 to 30, 2021

Number of respondents

873 respondents

Age group

18-80 years

Special properties

Weighted.

Method of interview

Online interview

Supplementary notes

Original survey question was phrased as follows: "Q12: You mentioned that [top reason from Q11] is the top reason you consume (or would consume) plant based meat alternatives. H ow would you know this information when choosing a plant based meat alternative product?"
Shown are all respondents choices whether they picked the benefit as first, second, or third most important.

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