Reasons to prefer food and drink purchases in-store in Japan 2021
The leading reason to prefer physical retailers over online stores to buy food products, drinks, and alcoholic beverages in Japan was that it is possible to see the products in person. According to a survey conducted in September 2021, almost 43 percent of respondents named the possibility of making a purchase decision after seeing edible items a major reason to prefer in-store retailing, with the possibility of getting the goods immediately following as the second most named reason.
